40.10 is a journalistic documentary series that collects the stories and experiences of the last 10 Mendoza's Governors form 1983 until 2023.
The work consisted on developing the logo, print media and social media content.
Some context: Since 1976 until 1983, Argentina went through an inconstitutional Military government that prevented the population from choosing their representatives freely. More info on Wikipedia
The design looks for a patriotic and classical feel, with the inclusion of a ribbon with the argertinian flag's colors. Related to logos referencing national anniversaries or historical events. As a miscelaneous I take the geographic element that we mendocinians feel represented by: The Andes Mountains.
The font was modified to give a particular look and feel, a "modern classic" kind of style. At the same time with the intention of bringing a more uniform perception as a whole.
Watch the entire series on YouTube
